Little Rock, Arkansas Marketing Research Surveys
Measuring customer satisfaction with a product or service is one of the most common topics of Research Dynamics, Inc.'s Little Rock, Arkansas marketing research surveys.
However, it is important to know in a Little Rock, Arkansas marketing research survey whether customers are rating a company's performance on an attribute that is important, or, whether they are rating a company's performance on an attribute that is not important. For example, while an attribute may be rated important, if all marketers in an industry are judged to perform equally well on the attribute, or if the attribute is not one for which poor performance would cause customers to change their primary company, we at Research Dynamics have found that the attribute (and a company's performance on that attribute) is not as important as appeared on the surface. Of course, we won't know that this situation occurs until all the survey questionnaires have been completed and data processing has taken place.
Once Research Dynamics completes a customer satisfaction Little Rock, Arkansas marketing research survey, we recommend that a client commission a similar survey in a year or two, for the purpose of determining how customer satisfaction levels have changed since the previous survey. It is these follow-up customer satisfaction surveys - referred to as tracking surveys - that bring great value to marketing research surveys and can provide key insight into your company's decision-making process.